News » London City Selection

Wednesday 1st July, 2020

mia releases reopening support for the sector

The Meetings Industry Association has just announced a package of support that has been developed for venues to assist them in their initial reopening as well as operating safely from then onwards. It also provides crucial framework for helping to encourage customer confidence and build future trade. 

They’ve published a dedicated roadmap that considered a key resource in both the Government’s ‘Visitor Economy Guidance’ as well as UK Hospitality’s COVID-Secure advice for the hospitality industry. This package of support will be vital to the smooth and timely re-opening of the events industry.

We highly recommend the guide to all LCS members. It has been informed by both extensive national and international research, and received critical acclaim from booking agents including Calder Conferences and Trinity Event Solutions as well as ABPCO, the association directly representing professional conference organisers. 

The roadmap considers the safety of both an operator’s staff and clients throughout the entire customer journey and guides venue operators through their risk assessment preparations. 

It offers a variety of approaches for venues to choose the one that they consider the best course of action for their own operation. In some instances, it details the minimum requirements, while in others it asks organisations to consider taking additional steps to ensure the sector plays its part in rebuilding confidence.

The mia has also introduced a new AIM accreditation: AIM Secure. AIM is the UK’s only national quality accreditation for venues and this brand-new level features the vital infection prevention and control protocols. 

An mia membership is included in your LCS membership which means the mia will be asking you to meet the new criteria in the coming weeks. If your venue meets them, it’ll be awarded the increased quality standard, which clearly demonstrates to buyers your organisation is committed to offering a first-class service safely and responsibly for the health of staff and customers.

The mia is also supporting the ‘We’re Good to Go’ self-certification scheme developed by VisitEngland in partnership with VisitScotland, VisitWales and Tourism Northern Ireland to enable the sector to access the new standard.

Jane Longhurst, chief executive of the mia, said: “We are delighted to offer our latest resources as part of the mia’s tireless work to ensure we continue to provide crucial support during the current pandemic. As our roadmap is being signposted by the Government and UK Hospitality, venues can confidently use our guidance to develop their risk assessments. Without one in place – a venue will simply be unable to reopen.”

She added: “Business will come back if we all play our part in preparing methodically and meticulously to rebuild confidence. We’ll shortly be contacting all AIM accredited venues to complete the new infection prevention and control protocols to ensure they can reassure buyers that they are meeting the enhanced standard.” 

To download a copy of the Roadmap to reopening and operating safely and to sign up to receive future updates of the guidance, please visit:

Copies of the mia’s contract guidance, which was launched last month, can be downloaded here:

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